Google Analytics tracking for Email Campaigns & Event Marketing

Google Analytics anonymously tracks how visitors interact with a website, including where they came from, what they did on the site, and whether they completed any of the site’s conversion goals as set in Google Analytics. All of this information is presented in an easy-to-read, intuitive dashboard with visual reports.

Note: Google Analytics will only work on pages that are tracked.

You can use Google Analytics with:

Email Marketing

When using Google Analytics with your emails, you can:

  • View and download statistic website traffic generated from your emails.
  • See visits, conversions, and sales generated by your campaign.
  • See where your visits are coming from, such as:
    • Emails
    • Social Sharing
    • Archives
  • Track users’ activity once they view your website.

Event Marketing

When using Google Analytics with your Google Analytics with your events, you can:

  • See where the traffic to your event homepage is coming from, so you know where to spend your marketing time and effort.
  • Learn if and where prospects are falling out of your registration process.
  • Collect geographical data on where your registrants are coming from.

Check out Constant Contact’s featured releases for February 2012

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