Watch out for those too good to be true Website Ranking promises

Matt Cutts, Google Webmaster Guru warns against too good to be true offers regarding increasing your website’s Google and other Search Engine’s ranking.

Recommendation: make sure you are following Google’s SEO guidelines. Then if you still want to hire a SEO expert look locally for someone you can meet with face to face and who understands your business.

Here are some links for Google Guidelines
Google SEO Guidelines
Google Webmaster Guidelines
Google 101