Google Analytics tracking for Email Campaigns & Event Marketing

Google Analytics anonymously tracks how visitors interact with a website, including where they came from, what they did on the site, and whether they completed any of the site’s conversion goals as set in Google Analytics. All of this information is presented in an easy-to-read, intuitive dashboard with visual reports.

Note: Google Analytics will only work on pages that are tracked.

You can use Google Analytics with:

Email Marketing

When using Google Analytics with your emails, you can:

  • View and download statistic website traffic generated from your emails.
  • See visits, conversions, and sales generated by your campaign.
  • See where your visits are coming from, such as:
    • Emails
    • Social Sharing
    • Archives
  • Track users’ activity once they view your website.

Event Marketing

When using Google Analytics with your Google Analytics with your events, you can:

  • See where the traffic to your event homepage is coming from, so you know where to spend your marketing time and effort.
  • Learn if and where prospects are falling out of your registration process.
  • Collect geographical data on where your registrants are coming from.

Check out Constant Contact’s featured releases for February 2012

Contact us for more information. Don’t have a Constant Contact account yet? Click here for details and to sign up.

Top 15 Event Marketing Best Practices

via Constant Contact

Follow these best practices to deliver more successful events. Keep in mind that the actions you take after your event play as critical a role in your overall success as the work you do before the event.

1. Select a convenient place and time: Make it easy for people to attend.

2. Have clear goals: For you and for your attendees.

3. Send an early “Save the Date” email.

4. Send a personalized invitation:  Include invitees’ names in the note.

5. In your invitation, include the what, where, when, and why of your event.

6. Use a good subject line to generate excitement.

7. Use social media to promote your event.

8. Keep event homepage information current and accurate.

9. Include a “Join My Mailing List” box on the event homepage.

10. Remind your invitees through your newsletter, emails, and social media.

11. Send timely post-event follow-up messages to attendees and no-shows.

12. Seek feedback by sending a survey.

13. Follow-up with any unsatisfied participants.

14. Share event highlights in your next newsletter and on your website.

15. Update your event homepage – the page stays live for 30 days.

Using Event Marketing from Constant Contact makes it easy, too. Check it out!

If your customers and clients run events, consider adding event management and marketing services to your portfolio.

Download PDF: Top 15 Event Marketing Best Practices.