Toni Mills Graphic Design Email Campaigns


QR Code Best Practices

When creating a QR Code be sure to consider the mobile user experience. Don’t send them to a website on their cell phone that is not optimized for mobile or to a Facebook page when they’re not logged in. A negative experience is worse than no experience at all! Also, think about how you are going to track the QR URL.

A few Best Practices:
1. Consider the user experience
2. Optimize sites or landing pages for mobile phones
3. Use short URLs, keep it simple!
4. Include tracking in your URL
5. Try different ideas: link to URL, text message with a coupon,
    Google Map location, phone number, etc.

Email Marketing App for your iPhone

Create Email Marketing Messages on Your iPhone

Get QuickView 3.0, Constant Contact’s Free App
for iPhone and iPod Touch

With QuickView, you can stay in touch with your customers, send them quick updates and photos, track email campaigns, grow your list, and manage contacts — wherever you are.

Create and Edit Email Campaigns

  • Compose, edit, and preview email newsletters — even add images!
  • Choose from 10 mobile templates
  • Schedule draft emails and resend campaigns
  • View archived emails and post shortened links to Facebook or Twitter

Monitor Your Campaigns

  • Check the status of your email campaigns
  • See who clicks, opens, shares, forwards, unsubscribes, or bounces

Grow and Manage Your Contacts

  • Add a new contact while you’re networking — your account updates automatically
  • Create a new email list on the go — you’ll see it when you’re back at your computer!
  • Import contacts from your mobile device
  • Search your contact database
  • Update any contact’s individual record and save changes to your account

All you need is an iPhone or iPod Touch, and a Constant Contact user name and password (either a paid or a trial account). Take Constant Contact on the go with you!

Get a FREE 60-day Constant Contact trial

Download QuickView FREE from the App Store

Watch video

Constant Contact Custom Email Services

Are you looking for help to get your Constant Contact account up and running? Toni Mills Graphic Design offers several options and price points.

1. Email Quick Start

Let us help you get started.

Our Email Quick Start will get you up and running with email marketing in no time at all. We will:

  • Get your account set up to send email
  • Upload your permission-based email list(s)
  • Modify one of Constant Contact’s standard templates to include your logo, and match your website or company colors

The end result? You’ll have a draft email in your Constant Contact account, ready for you to enter your text and images. You’ll then be ready to send your email!

Price: $99
Typical turnaround: 4 to 5 Business Days. Not available for Trial Accounts.

2. Email Campaign Creation

Let us do the heavy lifting for you.

With our full-service Email Campaign Creation option, we will build an email campaign for you from start to finish. We will work with you to:

  • Modify one of Constant Contact’s standard templates to include your logo and match your website or company colors
  • Upload and format your content (text and images)

What’s the result? You will have a professional-looking email campaign in your Constant Contact account, ready to send. We can even schedule it for you, if you prefer.

Price: $199 first email campaign (ongoing email campaigns will be quoted upon request)
Typical turnaround:
5 to 6 business days for the first draft. Final is based on the timing of feedback. Service includes two revision cycles to incorporate your feedback. Not available for Trial Accounts.

3. Email Template Creation

Make a lasting impression with a custom email template

With Email Template Creation, we will take any layout and design ideas you have and create a unique template that reflects your business or organization. We will work with you to:

  • Create two template design proofs for your review*
  • Program the XHTML and Constant Contact code to translate the final design into an email template
  • Upload the template into your Constant Contact account

What’s the result? You will have a one-of-a kind template in your Constant Contact account that you can use as often as you like. Just add content and images then send!

Price: $399 for an email postcard
and $599 for an email newsletter or promotion.
Typical turnaround:
3 to 4 weeks. Not available for Trial Accounts.

*Up to two original designs plus two revision cycles are included in the design fee. We are happy to provide additional designs if necessary, and will present a written estimate for your approval in advance of any additional charges.

Newsletter samples

Contact us for more information. Don’t have a Constant Contact account yet? Click here for details and to sign up.

Use targeting and segmentation to send emails to people who want them!

via Econsultancy — Digital Marketers United
Posted June 30, 2011 by Tim Roe

Using targeting and segmentation for email marketing

Targeting and segmentation methods for email marketing are becoming increasingly sophisticated and complex.

If you are “in the business” it is easy to fall into the trap of focusing on the “how” rather than the “why” and the “when” and forgetting what the whole point of the exercise is.

In this piece, I’ll seek to bring things back to basics; it’s no good having the answers, if you’ve forgotten what the question was.

Back to basics

Segmenting for email has always been a bit of a hard pill to swallow. For many years the use of data, segmentation and targeting had been used as a response to the high cost of media.

If you could identify those people who are most likely to buy, and target your marketing directly at them, you could reduce waste and increase your overall return on marketing investment. It was worth it; the extra spend on campaign planning and data work, was outweighed by the savings in media costs (if you got it right).

So along comes email, with campaign and deployment costs being similar, whether you were sending one thousand emails or one million. Overnight the focus became mass media, leading most marketers to seek out more and more volume.

Words like “broadcast” and “blast” were being used to describe the sending of an email campaign (still common words today) and email volumes shot through the roof.

Emails must be wanted

As a response to this, the ISP’s started to get quite protective of their client base, investing in technology to help reduce the load on people’s inboxes. It was pretty basic at first, without complaint feedback and dedicated sender support departments it felt like fighting a war. ESP’s launched out emails, and the ISP’s replied with bounces.

For both sides it was a steep learning curve but the underlying objective of the ISP’s was becoming clear, best typified by this quote from the Yahoo postmaster;

The mission of Yahoo mail is to deliver all the messages users want to receive and none they do not.

Methods used to filter  unwanted email are constantly evolving,. And with Forrester predicting by 2012, twenty five opt in emails will be sent to peoples email accounts on a daily basis, it’s clear you won’t be wanting all of them.

The Question

So, we can send out as many emails as we like, because it’s nice and cheap and if the recipients don’t want them, the ISP will junk or block them.

Any email marketer who measures ROI will be able to tell you the difference in revenue performance between emails that go into junk and those that go into the inbox.

So, to be successful in email marketing I think there are two key questions we are trying to answer.

  • How do I get the maximum revenue potential from my email list?
  • How do I send emails to people who want them?

Unsurprisingly they are usually asked in that order, but the answer for both must be the same, and this is why. We send people email messages to influence them; it could be to influence them to buy something or to influence them to engage with your brand.

The objective can be a number of things; the most important thing to remember is that if your email message is not in front of the customer, you’re not influencing anyone.

And by ”in front of the customer”, I mean in the inbox, and opened and read. There is no point in sending emails unless this is the objective. Some ISP’s have already laid bare the fact they use response data to determine whether an email is wanted or not.

So if you are sending emails to people who want them, you will be getting higher response rates, Inbox placement, greater influence and higher sales.

So, could the question be; how do I use email to influence my customers to buy more and therefore increase customer lifetime value?

The Answer

The biggest difference between the last question and the two preceding ones is that within it lie the beginnings of the answers.

It’s quite a departure from sending a weekly newsletter to the total base, to start looking at influencing the customer’s lifetime value using email. For some email marketers, it’s a step too far, as the data needed is still out of reach (although some of the most effective behavioural emails can be set up quite simply).

But for those marketers who are able to identify what stage of the customer lifecycle their customers are at and link this data to their customer’s online engagement, the opportunity to send “wanted” emails is here now.

It’s not as easy as sending the weekly newsletter, but once the revenue potential from that activity has peaked, it will be time to look deeper into the data to achieve the results you need.

Let’s face it; it must make sense to talk to someone in a manner that’s based on their relationship with you. You wouldn’t talk to someone who has just purchased for the first time in the same way you would a lapsed or dormant customer (the frequency would probably be different too).

You would also talk differently to someone who has just saved a basket to one that hasn’t visited the website in some time. They fit into justifiably different segments of behaviour and lifecycle with different objectives and opportunities for influence.

Sending them an email based on who they are and what they are doing will be far more “wanted” than one that isn’t relevant.

Most people will be on your list because they want to and they don’t want to unsubscribe because they still want a relationship with your company and therefore have future revenue potential.

The trick is to be better at achieving revenue from your list than your competitors are.

via Econsultancy — Digital Marketers United
Posted June 30, 2011 by Tim Roe

Grow your Email List with Constant Contact's Mobile Text-to-Join

via Constant Contact

A fast, easy, and free way
to grow your contact list.

What’s Text-to-Join?

Text-to-Join is a free app that’s included with all of Constant Contact’s products – Email Marketing, Event Marketing, and Online Survey. Sign up, and they’ll give you a keyword that allows your contacts to easily send you their email addresses via text. After that, you’re set – you can promote through print ads, signs at your business, or even just tell the crowd at your next event.

There’s plenty to like about Text-to-Join.

  • Grow your business.
    Text-to-Join makes it easier for customers to sign up for your contact list – a bigger list means more potential customers.
  • Set it and forget it.
    Once you set up Text-to-Join, you’re done. Your contact’s info will be added automatically when they text your keyword.
  • Sign-ups on the spot.
    No need to wait – if your contacts have a mobile phone, sign-up is set in a few simple steps.
  • All it takes is a mobile phone.
    No computer or stacks of paper needed to add to your list.

This feature is only available to Constant Contact’s paying customers.
Check it out here: go to the Contacts tab, and click Join My Mailing List.

Not a paying customer? Sign up today.