QR Code Best Practices

When creating a QR Code be sure to consider the mobile user experience. Don’t send them to a website on their cell phone that is not optimized for mobile or to a Facebook page when they’re not logged in. A negative experience is worse than no experience at all! Also, think about how you are going to track the QR URL.

A few Best Practices:
1. Consider the user experience
2. Optimize sites or landing pages for mobile phones
3. Use short URLs, keep it simple!
4. Include tracking in your URL
5. Try different ideas: link to URL, text message with a coupon,
    Google Map location, phone number, etc.